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I passionately believe in the concept of the press as the fourth estate, an agent to hold government accountable.

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I enjoy helping reporters and have had great relationships with local-market journalists over the years. Unfortunately, reporters at the national level appear to have largely given up on covering the military.

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While American service members are serving and dying overseas, journalists have an opportunity to tell stories that help Americans understand—and even question—how these sacrifices connect to US strategy and interests. I am currently stationed near the geographic center of the country, at Fort Leavenworth, Kansas.

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  • Not a single national-level journalist has recently reported on this place, which is often referred to as the intellectual center of the Army. Historic things in military education are happening here. The Command and General Staff College has completed a total redesign of its advanced operations course, to prepare officers to meet the challenges of twenty-first-century large-scale combat operations against a near-peer rival.

    Where is the national press? In other parts of the world, Tennessee National Guard forces are helping European allies to bolster their defenses against a belligerent Russia. These operations involving thousands of US soldiers are not considered worthy of the national press corps. Meanwhile, the national journalistic community recently gave unprecedented time to making national celebrities of a porn star and her attorney, who is accused of domestic violence and attempted extortion.

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    Some may argue that it is unfair to judge military correspondents by the actions of their peers, who cover politics and entertainment, or decisions of their producers and editors. Last year I had the chance to sit down with a reporter who covers the military beat for a prominent Washington, DC newspaper over breakfast. I say again, this was a reporter who specializes in covering defense.

    He complained that the Defense Department is retreating from the press because of political pressure. I listened respectfully. When he was done, I talked about my tour in Alaska and how I had tried unsuccessfully to get his peers interested in covering Arctic training that had the attention of the Russian military. I was not prepared for his answer: We might have been interested if you would have staged a mass orgy up there , he said. For reporters who truly want to engage the military, there are commanders and public affairs officers all over the world who have been competing for your time.

    Take those leaders up on their invitations. Save your political questions for the lawmakers who create policy. Bring us your curiosity about how we implement defense policy. We will make it worth your time.

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    If media relations is the only tactic in your communications strategy, you're not much of a communicator. When you can't rely on engaging the media to tell your story, it's time to change your tactics. Double down on community relations.

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    Push content out on social media. Develop advocates to tell your story. Most importantly, key leader engagements have great strategic value as a tactic. Don't give up with pitching stories. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. The articles and other content which appear on the Modern War Institute website are unofficial expressions of opinion.

    About this product

    The views expressed are those of the authors, and do not reflect the official position of the United States Military Academy, Department of the Army, or Department of Defense. The Modern War Institute does not screen articles to fit a particular editorial agenda, nor endorse or advocate material that is published. Rather, the Modern War Institute provides a forum for professionals to share opinions and cultivate ideas.

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    • Explore Now. Buy As Gift. Overview London Bureau sends Quiller to the Sahara desert on a mission to examine a crashed freighter and its mysterious cargo.

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      The Flight of the Phoenix and Quiller Memorandum both became major motion pictures. He died in Scottsdale, Arizona, on July 21, Average Review. Write a Review.


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